Trifecta Multisport: About Us

Owner, Todd Beauford

Hi. I'm Todd. Welcome to my store. Triathlon has been a passion of mine since I was 14 years old. That was when I competed in my first triathlon and I haven't looked back since. To me triathlon is not simple a sport or even a collection of sports, it's an attitude, a way of life, an arena to display physical prowess much like a museum is to a classical artist. To me triathlon is just that, it is art. Fueled by passion, driven by inspiration and backed by a dedication to being the best. That's also how I approach my company.

In my 13 seasons of racing I have competed alongside some of the top professionals in the sport, but more importantly than that, I've competed alongside some of the greatest athletes, men and women no different than you or I, who dream of things bigger than themselves. When I let go of my Oly mpic dreams I started to focus on how I could make this sport better and how I might be able to help people realize their dreams and potential. With 13 seasons of short course and Olympic distance finishes, half and full marathon finishes, half and full Ironman finishes, dreams that came true, I want to help you realize your dreams as well. So stop looking at my website already and come in. I think you'll like what you see.

How this all came to be...

Trifecta Multisport came to me while sitting, miserably, behind a desk. I began to think about all the things I had to do while training for Ironman as well as all the other races I had to do. I had to go to the running store, then the local swim shop and when I got done there I had to swing by the bike store. I simply had 25 hours of stuff to do and only 24 hours to get it done in. This is where Trifecta Multisport came from. I thought, why can't I get everything I need, plus expert advice and service from one place? Why must I divide what little free time I have into three places? Good questions right? Well, Trifecta Multisport is just the answer, with a swim shop, running store and a full service bicycle shop all in one location, staffed by athletes who know how to help athletes.

When you walk through the front doors of Trifecta Multisport you will be greeted by staff you know have b een around a transition zone or two in their day. We don't simply want this to be a new shop; we want this to be YOUR new shop. Consider this a gift, you get a shop and I pay the bills. If you see something missing...tell us, we'll get it. If you have a great idea...tell us, and by all means, if you don't like something...tell us, we'll do what we can to correct it. After all, this is your shop.